Jerry Saltz - Tiffany Primer on Art photos - Rated 8yo or less

Tiffany & Co.
The NYTimes
Art that is Digital


Senior art critic Jerry Saltz steps on the screen hosted by Tiffany & Co. and placed in the NY Times web space.  Cutesy, expensive, and well-produced product telling us that Art is important, and that digital art changes things. Yes.  But evidence of flawed thinking abounds.  The moment I'm referring to the most, out of many in this #1 of the series is the moment near the end when Jerry holds his phone, vertically I might add, which rebels against good media convention in the first place, and takes a picture of a live art piece that was just invented on set of the video, and is MUCH wider than his screen is allowing.  Ok, so it's for posterity.  But then he turns and states (his one vertical picture of the horizontal art in place on his phone now)"This is going to look so good on my wall".  And then he talks to the camera in the next shot and goes on to say, "You see what I did there?  It's the same cave, but it just got a lot bigger."  Ok, he's trying to tell us that his photo made the artwork more accessible because it's going out to the internet, or it's going out via his fairly bad or at best limited representation of that.

To WHOM is Jerry talking to?  Some little kids?  This is kindergarten crap.

Jerry Saltz is creatively lecturing on the new platform afforded everyone today, and gaining his space online probably before funding runs out for further programs, and probably also compliments of the NYTimes as we are told they are as left-leaning and artsy a crowd as it gets.  I'm guessing NY Magazine and NY Times are not very far apart in ideology.

This is simply a saccharine space-filler from an art "fan" point of view and will make people feel good about spending so much money on colorful objects created from imagination and fashioned to look like something you've never seen before...because honestly you haven't...because it came from someone else's mind, and they are out to put it in yours.

Granted, art seen is better than art not seen, for the most part, but if you're going to talk about it, please do it justice and examine it for real, and turn the dang camera the right way.